On-demand device repair has become increasingly popular due to its convenience and efficiency - but research from our own data at Repatch shows that this is highly skewed toward Women.
Reaching out to a sample of our female users it seems many women prefer having their phones, laptops, tablets, or consoles repaired without the hassle of visiting a store. The top 3 reasons for this are:
- The ability to schedule a courier pickup immediately suits busy lifestyles
- Many customers feel uncomfortable leaving their device somewhere that also serves as a Vape shop
- Many worry about the quality of repairs from a high street shop, particularly for more complex fixes like Macbooks
On-demand was felt to provide:
- Trust in the repairs - as a pool of professional technicians with different skills can be called upon to get devices to the right fixer
- Confidence - the process is transparent and easy to follow, with accountability and star ratings built in - and 95% of repairs do not require us to have your password / passcode
- Convenience - speed is a big factor - we only want to be without our devices for the shortest possible time
In summary, on-demand device repair works for those seeking reliable, fast, professional repairs; especially when you don't have to go anywhere (phew, we are in the right business!)
